Water purifier marketing: selling machine？卖水？Or sell services？

In the early stages of human civilization, natural water sources were the main way people obtained drinking water。In ancient times, when people chose to live, they always tended to be near rivers, lakes and other water sources。

The ancient settlements in these places, basically along the river banks, show the importance and dependence of humans on water resources。However, natural water sources often contain a variety of harmful impurities, such as physical pollution (sediment, etc.), biological pollution (pathogens, algae, etc.), chemical pollution (fluorine, arsenic, cadmium, mercury, chromium, manganese, organic matter, etc.), which pose a threat to human health。

First: The drinking water revolution

1、水井  

The invention of the well marked a major change in the way humans drank water。By digging Wells, people began to use surface water (surface water or shallow groundwater) through the soil naturally filtered water, compared to well water is cleaner than natural water。China has a long history of water Wells, "Zhou Shu" recorded the story of "Yellow Emperor through the well", "Yao people dug a well and drank", indicating that China's history of digging a well for drinking water is very long。

With the development of archaeology, the remains of primitive wooden well or earth well have been found in the Neolithic sites in the Yangtze River basin and the Yellow River Basin, which provide physical evidence for the study of the origin of water well。

Xiping Ancient Well, Henan Province: Archaeologists have discovered six new Wells and complete water drawers dating back nearly 9,000 years at the Xelaozhuang site in Xiping County, Henan Province。The world's oldest well remains were found at the Xelaozhuang site in Xiping County, Henan Province, China, which dates back nearly 9,000 years and is about 5 meters deep。See chart below。

Hemudu Ancient Well: Hemudu Village, Luojiang Township, Yuyao City, Zhejiang Province, archaeologists have found many important ancient remains at the Hemudu site, including a shallow wooden well dating back more than 5,600 years。The well has a square head with a side length of about 2 meters and a depth of 1 meter.4米。The well consists of more than 200 piles and long logs sharpened at the bottom, and the derrick is in a square shape。See below。

2. Tap water  

The Yellow River, a famous poem by Luo Yin, a famous poet in the Tang Dynasty

Do not pour ejiao this way, this will be hard to understand。

Solution Yinhan should be qu, just out of Kunlun will not clear。

Gaozu oath with small, immortal accounts for a bucket guest croucher light。

Find out who's here in 3,000 years？Why should you pay peace!

In his poem, he wrote about using "ejiao" to purify the Yellow River。Of course, this ejiao is by no means Dong 'e Ejiao, a nutritional health product produced in Donga, Shandong Province, which is used for nourishing and strengthening the body, but a coagulant for water treatment。This shows that our country in the Tang Dynasty or earlier time has generally used coagulants to purify water。

Documents such as Song Yingxing's Tiangong Kaiwu and Navarrete's Travels in Imperial China detail the application of alum in water treatment, a technology that even surpassed the West at the time。By the end of the 19th century, the discovery and use of chlorine further improved the safety of water quality and opened the prelude to the modern water supply industry。

The bud of China's modern water supply industry can be traced back to the Longan Spring underground water supply plant established in Lushun, Dalian, Liaoning Province in 1874。In 1883, Shanghai Yangshupu Water Plant was built and put into operation, marking the official opening of China's modern water supply industry, which has a history of more than 100 years。

This transformation involving the invention of Wells and the popularization of tap water is not only the embodiment of technological progress, but also a microcosm of human pursuit of quality of life。From relying on natural water sources, to the widespread use of well water, to the popularity of tap water, every step is a witness to the progress of human civilization, and every change is the yearning and pursuit of a better life。

Diversified water purification methods are emerging  

In response to this demand, since the 1990s, China has set off a wave known as the second drinking water revolution。This revolution is spearheaded by household water purifiers, bottled water, piped water supply, and automatic vending machines, and widely uses modern water purification technology such as reverse osmosis to completely remove chemical, physical and biological pollution in the water, providing safer and purer drinking water for the public。

Four Diamond water purification: the combination of technology and convenience  

1: Household water purifier, bottled water, pipe quality water supply, automatic sales machine, these four ways generally take the technical route of pretreatment, reverse osmosis, sterilization, can produce pure water in line with drinking standards, to meet people's needs for drinking water quality and use of diversification。

2: Although the piped water supply is limited to a few new residential areas and high-end residential areas, it represents an attempt to move towards a high quality of life。

3: Although the process of barreled water is long, it meets the needs of families and offices for convenient drinking water。

4: The popularity of selling water fountains and household water purifiers has directly brought the convenience of water purification to thousands of households。

Considering the size of the water purification equipment, the distance of the user, the way of water delivery, the freshness of the water and the price, the user tends to choose the water purification method that is convenient and can ensure the water quality。Home water purifier has become the first choice of many consumers for its advantages of compact device, convenient use, fresh water and relatively low cost。

From natural water to well water, and then to the era of tap water, every drinking water revolution is promoting the progress of human civilization。

Now, with the arrival of the second drinking water revolution, we are entering a direct drinking water era represented by household water purifiers (direct drinking fountains)。This is not only a reflection of technological progress, but also a reflection of human pursuit of a higher quality of life。

In the future, with the continuous innovation and popularization of water purification technology, human drinking water will continue to develop in a safer, healthier and more convenient direction。